Business Insurance Solutions Designed to Protect What You’ve Built & Support Where You’re Headed

We don’t just sell coverage. We help business leaders make smarter insurance decisions that align with their goals, reduce unnecessary costs, & strengthen long-term resilience.


Our approach starts with understanding your risk, continues with strategy, & ends in coverage that works — not just when you buy it, but when you need it most

More Than a Broker. A Strategic Partner.

Most insurance agencies sell the same products. What sets us apart is how we help you think about risk — not just transfer it.

We bring a consultative process that includes:

  • Risk discovery & assessment

  • Alignment with business goals

  • Ongoing review & education

  • Direct support during renewals, claims, & transitions

Whether you're switching from a traditional broker or buying coverage for the first time, we’ll help you see the bigger picture, avoid common pitfalls, & build a program that grows with you.

We Work With Leaders Who Want to Understand & Improve Their Insurance Strategy

Our clients are business owners, CFOs, COOs, & HR professionals who want more than just quotes. They want a partner who listens, explains, & aligns coverage to what matters most.

Industries we frequently support include:

  • Manufacturing
  • Retail & Consumer Services
  • Professional Services
  • Construction & Trade-Based Businesses
  • Nonprofits & Foundations

If you’re running a complex operation or preparing for growth, we can help.

Frequently Asked Questions

  • What makes your approach different from other insurance agencies?

    We’re not just here to sell a policy. We bring a consultative process that includes risk assessment, strategic planning, & ongoing guidance. We also offer leadership consulting, which makes us uniquely positioned to understand the full scope of your business challenges.

  • Do I have to switch all my policies to work with you?

    Not necessarily. We’ll review your current program, identify gaps or inefficiencies, & make recommendations. In some cases, it makes sense to keep certain coverage in place while adjusting others.

  • What is an 831(b) captive & how do I know if it’s right for us?

    An 831(b) captive is a small insurance company you own, used to finance certain risks more efficiently. It’s not right for everyone, but for mid-market companies with consistent profitability, it can be a powerful tool. We’ll help you evaluate the opportunity clearly.

  • Do you only work with businesses in Grand Rapids?

    No. While we’re based in Michigan, we work with companies across the U.S. Our team is set up to serve clients effectively whether in-person or remotely.

  • Can you help with employee benefits too?

    Yes. We offer full benefits consulting, including plan design, compliance support, employee communication, & wellness strategy. We can help coordinate your benefits with your insurance & leadership goals.

  • What happens after I reach out?

    We’ll schedule an introductory call, learn more about your business, & outline your options. No pressure, no sales push — just a real conversation about what’s working, what’s not, & where you want to go.

Let’s Talk About What’s Next for Your Business

Whether you're rethinking your coverage, your leadership, or your direction — we’re here to help.

Start a conversation & explore what’s possible with a partner who sees the big picture.

Let’s Talk About What Your Insurance Could Be Doing Better

If your current plan is built around renewals instead of real business goals, it’s time for a change. Reach out to start a conversation about smarter insurance — and how it can work as part of your overall growth strategy