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Tue, Oct 24


WorkLab by Custer

THRIVE: Sales Training Workshop

At iCOR, we've developed a Sales Training & Development Program that reflects the skills utilized by world-class and high-growth sales professionals across multiple industries.

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THRIVE: Sales Training Workshop
THRIVE: Sales Training Workshop

Time & Location

Oct 24, 2023, 8:30 AM – 4:30 PM

WorkLab by Custer, 99 Monroe Ave NW, Grand Rapids, MI 49503, USA

About the event

As a Sales Professional, this program is designed to help your customers succeed by providing a detailed approach on how to better understand their needs and consistently developing products or solutions that deliver results.

The THRIVE: Sales Training Workshop is broken down in to three distinct categories:

Target & Hunt - Determine who will be your ideal prospect and a build a value proposition that creates curiosity and intrigue to land more new business meetings.

Research, Improve, & Validate - Develop a firm understanding of your target's Problems, your company's Solutions, the Impact if the problem isn't addressed, and the Case Study you can share to help validate your approach.

Elevate - Once you convert a prospet to a client, build a formalized stewardship reporting process to track the impact you've made and build a lasting relationship with long-term revenue potential.

Our goal is to help teach customer interaction skills that enable sales people to lead mutually beneficial sales discussions with their prospects and clients - even when they are indifferent or have expressed concerns through the Sales Process.

Registration Fee: $250/Attendee

*Registration Fee must be paid upon event registration.

Skills Developed:

  • Value Proposition Development
  • Objection Handling
  • Building Rapport
  • Customer-Focused Approach
  • Creating Awareness of Unrealized Needs
  • Initiating Compelling Sales Conversations
  • Dealrs with Resistance & Indifference
  • Pre-Call Planning
  • Understanding Customer Needs

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