Tue, Oct 24
|WorkLab by Custer
THRIVE: Sales Training Workshop
At iCOR, we've developed a Sales Training & Development Program that reflects the skills utilized by world-class and high-growth sales professionals across multiple industries.


Time & Location
Oct 24, 2023, 8:30 AM – 4:30 PM
WorkLab by Custer, 99 Monroe Ave NW, Grand Rapids, MI 49503, USA
About the event
As a Sales Professional, this program is designed to help your customers succeed by providing a detailed approach on how to better understand their needs and consistently developing products or solutions that deliver results.
The THRIVE: Sales Training Workshop is broken down in to three distinct categories:
Target & Hunt - Determine who will be your ideal prospect and a build a value proposition that creates curiosity and intrigue to land more new business meetings.
Research, Improve, & Validate - Develop a firm understanding of your target's Problems, your company's Solutions, the Impact if the problem isn't addressed, and the Case Study you can share to help validate your approach.
Elevate - Once you convert a prospet to a client, build a formalized stewardship reporting process to track the impact you've made and build a lasting relationship with long-term revenue potential.
Our goal is to help teach customer interaction skills that enable sales people to lead mutually beneficial sales discussions with their prospects and clients - even when they are indifferent or have expressed concerns through the Sales Process.
Registration Fee: $250/Attendee
*Registration Fee must be paid upon event registration.
Skills Developed:
- Value Proposition Development
- Objection Handling
- Building Rapport
- Customer-Focused Approach
- Creating Awareness of Unrealized Needs
- Initiating Compelling Sales Conversations
- Dealrs with Resistance & Indifference
- Pre-Call Planning
- Understanding Customer Needs